Build an Responsive Email Template From Scratch - Alts solution Blog

Build an Responsive Email Template From Scratch

July 31, 2017

Email marketing is the imporant part of digital marketing, email marketing has a 4400% ROI, which means you can get back $44 for every $1 spent.

There are three main ways you can segment your audience – Demographic and Transactional


Major Mistakes in Email marketing

Using a boring subject line
Sending too many emails
Sending emails inconsistently
Not a Responsive Email


Don’t forgot to Compatibility check in major platforms

Apple Mail (Mac OS, iOS iPhone/iPad)
Microsoft Outlook (2013 Win, 2011 Mac, iOS, Android,
Google Gmail (Web, Android, iOS)
Google Inbox (Android, iOS)
Android Mail
Mailbox (Android, iOS)
Yahoo Mail (Web, Android, iOS
Yandex Mail (Web, Android, iOS)
Mail.Ru (Web, Android, iOS)


Build an Responsive Email Template From Scratch

we can divide email template with in three parts, Header – Body – Footer

Company logo
company logo is important thing in email marketing.should be linked to our website using a href.

Build an Responsive Email Template From Scratch

Title of the email
we can describe our title here, title should be clear and shorter

contents goes here.
Build an Responsive Email Template From Scratch

social links and subscribe links


Responsive uses media queries and CSS to override the existing styles when the email is viewed on a small display.

@media screen and (max-width: 480px) {
.responsive-table {
display: block;
width: 100% !important;

.responsive-image {
height: auto;
max-width: 100% !important;


Always send a test of your email to at least 3 other people who can check your email grammatical errors . avoid common errors before you push send.



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